A “Culture Of Appreciation” Improves Work And Customer Loyalty: Here’s How To Make Your Own

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Hodgson Consulting & Solutions

The desire to feel valued, recognized, and appreciated is universal in Western culture, not only in our personal lives but also in the workplace.
According to Great Place To Work’s 2023 discretionary effort study, 37% of respondents said that more recognition at work “would encourage them to produce better work more often.” Additionally, employees who feel consistently recognized are 2.2X more likely to innovate and bring up new ideas, and 2X more likely to say people at work go above and beyond. Working harder, smarter, and happier – that’s a significant ROI.
Similarly, customer appreciation drives loyalty, engagement, and company growth. A Forrester survey of 85,000 consumers found that the top three emotions that “inspire or discourage loyalty” among people are to feel valued, appreciated, and respected.
We can all agree that appreciation is important, but how you show it matters. Appreciation isn’t a one-and-done event. (Sorry, but your annual Christmas party or Facebook customer appreciation post doesn’t cover it.) To reap the benefits of appreciation in your organization, you must weave it into the company culture.

Tips To Create A Culture Of Appreciation

A culture of appreciation is about being consistent. While significant events like anniversaries, birthdays and holidays are great opportunities to recognize and appreciate employees and customers, you need to do it in small ways throughout the year.
Here are a few important tips to help you create your own meaningful culture of appreciation.
Tips for meaningful employee appreciation and recognition:
It’s important to note that there is a difference between appreciation and recognition. Appreciating an employee is to acknowledge their value as a person to your organization. Recognition is related to performance and effort. Consider both when you are planning your acts of thanks.

Appreciating Customers

In a study by the Rockefeller Corporation, 82% of customers will stop doing business with you if they feel they’re undervalued. Here are tips for creating a culture of customer appreciation in your organization:
Infusing appreciation and recognition into your organization isn’t just a pleasant gesture – it’s a strategic move that yields tangible results like improved employee effort and innovation, stronger relationships, and loyalty. Whether acknowledging an employee’s hard work or sending a personalized note to a customer, let’s make every interaction a testament to our appreciation and respect for them – not just this month but all year-round.

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