Why BI is for everyone

If you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), then think again. In the past, companies needed to hire expensive experts to really delve into BI. But these days, there is a range of affordable self-service tools that will allow small- and medium-sized businesses […]

Why businesses should opt for CRM

However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems. What is a CRM system? CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide […]

Top 5 business continuity errors

Business continuity plans are designed to protect an organization’s critical data in case of a crisis, but employees are also a part of that equation. If you want a strong business continuity plan, it’s imperative you avoid the following mistakes. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

5 Things to avoid when investing in IT

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To […]

Data backup solutions for your business

Any business owner worth their salt knows the value of data to business. This is why it’s bizarre that many business owners don’t have a proper data backup strategy in place. Organizations of all sizes need to take a proactive approach to backing up their data, and there are several solutions they can implement to […]

How The Cloud Could Have Averted Disaster For Hundreds Of Companies Affected By These Catastrophes

Two months after hurricanes Harvey and Irma wreaked havoc on coastal cities, large swaths of the United States are still reeling from their impact. In their wake, the nation has been moved as we witness numerous communities unite to rebuild, finding their bearings among the millions of dollars of flooding damage and rampant destruction.

Hurricane-proof your business

While it’s easy to turn a blind eye against hurricane warnings and think “I already have a business continuity plan in place”, it pays to be extremely cautious, especially when the National Oceanic and Atmospheric Administration (NOAA) predicts up to four unusually active hurricanes this year.

How robust dashboards help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards give you an overall view of your business. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department typically analyzes a significant amount of data from various channels. Whether the purpose […]

7 Video content types you should know

Video content can be a great addition to your post-click landing page. It’s also a nice way to get more out of your marketing campaign efforts. In fact, it has become increasingly important as customers expect brands and businesses to bo present on Facebook, Instagram, Twitter, and other social platforms. So what types of video […]